What is SEO and How It Works?
What do you mean by the word ‘SEO’?
Search Engine Optimization (SEO) is the technique and ability to rank your website at higher positions of Search Engine Results Pages (SERPs) and driving quality and quantity of organic traffic from SERPs to your website by optimizing your site.
Let’s break this down even further.
In other words, the search engine leads to provide its users with the most useful result for a given query. If your website offers a comprehensive answer to what the user is looking for, Search Engines will automatically rank you high up on the search results.
In short, when search engine’s spiders crawl your website thoroughly, they examine that you have correctly optimized your site to gain a position on search engine results. In Optimization, Title tag, meta description, proper keyword placement, high-quality & user-friendly content, site speed, mobile responsiveness, safe & secure site, quality backlinks, etc. are considered.
If you have optimized your site according to Google algorithms or any other search engine algorithms, then there’s a high chance that you’ll secure a top position on search engine results.
How does Search Engine works?
Whenever you search for a particular query on the internet, there are millions of web pages available with helpful information. But, search engines provide you with only the best results for your given query.
The search engine works primarily on three factors.
- Ranking Algorithms
A Search Engine is like a library. In a library, there are thousands of books that are available on various subjects. It isn’t possible to read all the books in a short period of time or tell that a piece of particular information is available on which book.
Similarly, there are millions of websites available with lots of content. But nobody knows which site is providing content on what topic.
So, Search Engines use a set of computer programs called web crawlers, for finding information that is relevant and publically available on the webpages.
When Web crawlers visit a website, their job is to explore what content (text, images, videos, etc.) is available on that website which is called crawling.
It’s a process of gathering, parsing and storing data when web crawlers crawl websites. The purpose of indexing is to optimize performance and speed in finding relevant results for a search query. This is also called web indexing.
After crawling and indexing millions of web pages for a given query, Search Engines use algorithms to identify which results are best for that query.
Ranking algorithms first try to interpret the meaning of a query to understand what a user is looking for.
Then, Search Engines find out all the relevant webpages for that query whose number can be in thousands. And hence, Search Engine algorithms try to identify which web pages are providing quality content or information.
These are the three main factors that search engines use to rank websites on the top results.
Types of SEO
It is classified into two categories.
- SEO Techniques
- Optimization Methods
Search Engine Optimization Techniques
It is divided into three types.
- White Hat SEO.
- Black Hat SEO.
- Gray Hat SEO.
What is White Hat SEO?
White Hat SEO is a set of practices to optimize a website in such a way that it can get higher rankings in search engine result pages without violating any terms and policies of search engines.
What is Black Hat SEO?
Black Hat SEO is a set of practices that are used to improve website ranking in search engine result pages without considering the terms and conditions of search engines.
What is Grey Hat SEO?
Grey Hat SEO is a set of practices that neither belongs to white hat SEO nor black hat SEO. It is utilizing the techniques and tactics to increase website ranking in SERPs by playing with search engine algorithms and without violating any terms.
White Hat Vs. Black Hat Search Engine Optimization: What is the Difference?
|White Hat SEO||Black Hat SEO|
|It works in accordance with search engine guidelines.||It does not comply with search engine guidelines.|
|White Hat SEO focuses entirely on the human audience.||Black Hat SEO counts on cunning techniques.|
|It is a long term approach.||Here spotlights on “instant outcomes”.|
White Hat Vs. Black Hat Vs. Grey Hat Search Engine Optimization Strategies.
|White Hat SEO||Black Hat SEO||Grey Hat SEO|
|Original, high-quality, and user-friendly content.||Duplicate or copied content.||Article Spinning.|
|Unique and relevant title and meta description.||Links from non-relevant content websites, buying and selling Links.||Getting old Domain websites that already have high authorization and quality backlinks.|
|Quality Backlinks from high authority, reliable, and trustworthy websites.||Keyword Stuffing, Cloaking, and Private Blog Networks.||Buying expired Domains and replacing pages links with their new page links.|
It is divided into three types.
- On-Page SEO
- Off-Page SEO
- Technical SEO
Can SEO improve your Google search rankings?
The Answer is YES.
Let me ask you another question?
How long have you been doing SEO?
If you’re doing SEO for a long time and still you’re not getting better results, my question is, why are you not doing well when it comes to your search engine rankings???
Google’s algorithm determines your website rankings on three factors.
- On-page Optimization.
- Off-page Optimization.
- Technical Optimization.
Now, in this post, we’ll discuss in detail about on-page, off-page, technical SEO techniques, the difference among on-site vs. off-site SEO, ranking factors, voice search optimization, local or regional SEO, and at last why search engine optimization is essential.
What is On–Page SEO?
On-page SEO also termed on-site SEO, is the practice of optimizing your title tag, meta description tag, images, placement of headings, ensuring high-quality content for a target keyword within a single web post which drives traffic to your website from search engine.
Why is On-Page SEO a Primary Determining Factor?
“Do you know that there are over 200 Google ranking page factors that Google includes in their algorithm, which impacts your Google search engine rankings”?
Search engines like Google, Yahoo, Bing, use a set of algorithms to show search results. So, we need to optimize our site for a target keyword in such a way that search engines can easily understand what the page is all about and rank our website higher.
You have to do an on-page SEO correctly because it depends on how you are implementing optimization techniques on your web pages.
Here’s our list of 8 on-page SEO factors that’ll help you to optimize your site for search engines.
Let’s explore them all!
On-Page Optimization Techniques Step by Step
1. Use Fresh and Engaging Short URLs
This is a surprisingly easy and straightforward SEO trick that can make a tremendous difference in your Google rankings.
When you’re creating a URL, make sure that it is short, simple and easily readable.
Why is this so super important?
Well, according to a case study by Backlinko, when they analyzed the length of URLs, they found that small URLs tend to rank better than long ones.
How can you create an ideal short URL for your blog post?
Here are important SEO tips.
- Make sure that you include your target keyword when you’re creating your URL.
- Each word in your URL should be separated by a separator, preferably by a hyphen(-).
2. Optimize Your Title Tag
The Title Tag is a part of HTML code within the header of a web page that helps search engines to understand the content of a page.
Why is it so important?
The title tag outlines whatever the page is all about. When ranking web pages for an individual query, Google will scan your title tag and match that to the rest of the content available on the search engine.
How to modify your title tag?
Here are some astounding on–page SEO tips.
- Introduce your target keyword in the title tag.
- Create a unique title for every blog post.
- Include numbers in your title tag because numbers grab visitor’s attention.
- Use always odd numbers if you’re including numbers in your title tag.
- The title tag should provide a short description of your content.
- To modify your title tag, use modifiers like: “Top”, “Best”, “Amazing”, “Review”, “Must Have”, “Guide”.
- Use brackets and parentheses in your title.
- For better SEO results, make sure that your title contains less than 60 characters.
If you’re implementing all of these techniques, it will automatically boost your organic Click-Through Rate (CTR), which is a huge Google ranking factor nowadays.
3. Optimize your Meta Description.
The meta description is a summary of the content that appears underneath your website on the SERPs.
But why is it so necessary?
Google stated that there is no direct search engine ranking benefit from the meta description. But still, it’s very important.
Here’s the answer.
A well-written meta description convinces visitors to click on your result in the organic listings. That will help to boost your natural click-through rate.
How can you optimize your meta description?
- Introduce your target keyword in the meta description.
- Introduce Latent Semantic Indexing (LSI) keywords in the meta description.
- Your meta description shouldn’t contain less than 120 characters and not more than 160 characters.
- Create a unique description for every blog post.
- Your meta description should match your content. Google will penalize your site if they found a misleading description. Don’t provide a misleading description to boost your CTR.
- Make appealing meta description so that users will click on your search results.
4. Keyword Research.
There is no denying the fact that keyword research is super important.
But why is keyword research so dominating factor for SEO?
Keywords are words and phrases that the search engine uses to understand what your content is all about.
For instance: Let’s say that you are writing an article about ‘Health tips’.
How weird it would be if your article doesn’t include any keywords or phrases that are related to health tips and you’re including sentences about ‘dating tips’ in your article!
Then, how is the search engine going to understand what your content is all about?
How to find a gamut of keyword ideas that users search for?
Here’s your answer.
By using Google.
Google only suggest keywords that people are looking for, so when you see a Google search suggestion, you acknowledge that lots of users are searching for that term or keyword.
How to adopt Google as a keyword research tool?
To use Google as a research tool, first, type the keyword into Google, but don’t click on enter and instead take a look at the keywords that Google shows you. These suggestions are called LSI keywords (Latent Semantic Indexing) or long-tail keywords.
LSI keywords play an important role in Google rankings.
As a bonus tip, put a few spaces before your target keyword and it will show you a complete set of different keyword ideas.
Our next method is “Google’s Searches Related To” feature, and it’s a fantastic way to use Google to find fresh keyword ideas without using any keyword search tool.
Maybe you didn’t notice, Google always shows you other search results that are related to the keyword you just entered in the search box. And trust me, these are usually excellent long-tail keywords that you can target for your topics.
Our next method is “People Also Ask“. It’s Google’s other built-in feature that’s helpful when coming up with new blog post ideas.
When you do a Google search for a particular topic, the search results include a ‘people also ask’ section that contains a list of questions and answers that people often search in Google.
You can use these like long-tail keywords or use them as your subtopics for your article.
- Apply your target keyword in the title tag (H1 tag).
- Use your keyword at the opening of your title tag. Nowadays, competition is more so every little piece of help can improve your on-page SEO as well as your overall ranking in Google’s SERPs.
- Add your keyword in the first 100 words of your paragraph.
- Apply your prime keyword or LSI keywords in H2 and H3 tags.
- The weight or density of your target keyword should be between 1.5 to 2%.
5. Provide High-Quality User-Friendly Content
If you aspire to rank in Google, you have to create high-quality content. According to many SEO experts, “Content is the core part” of an on-page SEO.
What is high-quality, user-friendly content?
Google prefers to rank sites that have a small number of high-quality posts. Google wants to show its users the best result for the given query. In short, if your blog post provides a comprehensive answer to what the user is looking for, Google will automatically rank you high up on the SERPs.
According to Brian Dean, the founder of Backlinko.
High-quality content is the content that drives search traffic, and that tends to rank better in Google.
That’s why make sure that every page on your site is impressive. Always try to focus on 100% quality, not quantity.
How to create high-quality content that ranks in Google?
- First, find a piece of content for your target keyword which is already popular.
- Write or design something more useful than that.
- Make sure your content covers the topic in-depth. In-depth content ranks above the content that only includes part of a topic.
- Fourth, publish great content.
- And, last, promote that content.
Why does excellent content rank better on Google search engine?
Here’s the answer.
When you write great content in-depth, you naturally include more LSI keywords, and you already know that LSI keywords play an important role in Google ranking factors.
- Write an article between 1800- 3000 words. The amount of time users spends on your site is a crucial metric from Google’s point of view. So, to increase your viewing time, publish long articles. User engagement also plays a vital role in search engine rankings.
- Cut down your content into short paragraphs. Because no one likes reading giant walls of text, and people will bounce back from your site. The bounce rate is a major ranking factor.
- Besides making your content in-depth, also use lots of multimedia on your blog post. Include stuff like images, polls, visual content, videos, and charts. It will boost your user experience and reduce your bounce rate.
6. Heading Tags
For better presentation, you should add multiple heading tags from H1 to H6 in your article because no one likes to read long paragraphs.
- The most crucial tag in the heading is the H1 tag.
- Add your title tag with your target keyword in the H1 tag.
- Pick only ONE H1 tag on any page.
- But, you can use multiple heading from H2 to H6 in your article.
- Use the H2 tag to describe the main topics of the article.
- Use H3 to H6 tag as additional sub-heading to describe each section of the main topics.
- Try to include your target keyword in H2 and H3 tags. Don’t try to trick Google by doing keyword stuffing.
- Make sure that your heading supports your content. And, don’t provide unnecessary titles to include your target keyword.
7. Use Images and Provide ALT text
“How cool about the fact that a Picture can help you deliver any message ten times better than what simply text can!!”Tweet
To grab your visitor’s attention, images are the most immeasurable assets for your website. If you are not using images on your website, then you should definitely change your mind and go add pictures right away.
Adding images to your content doesn’t only benefit the user experience but also improves your SEO.
How can you improve your on-page SEO by adding images?
By using Alternative (ALT) text. Optimizing ALT tags provides with Google another indication of what your content is all about.
How to use ALT text in images?
- The featured image of your blog post should have a unique title, ALT text and a description of what the blog post is all about.
- Include your target keywords in the ALT text and title of the featured images.
- If your blog post includes a series of images, therefore, keep in mind that you provide different titles and ALT text for every image. Never repeat the title and ALT text.
- Don’t insert your keyword into every single image’s ALT text. Strictly avoid keyword stuffing.
- Provide high-quality user engaging images.
- Ensure that your pictures are compressed and optimized. Because more the size of a picture is, the longer it will take your page to load.
8. Internal Links and External Links
Links are an essential factor for an on-page SEO. Google gives a bit of extra weight for links.
What are Internal and External links, and why is it so important to Google?
Internal chains or hyperlinks connect your relevant posts and pages on your website, and external chains or hyperlinks connect your pages to other websites.
Using internal hyperlinks, you’re helping Google to understand that the content of this post is related to the content on other pages.
For example, You’re writing an article about “Back Pain” and have published an article about “Back Pain Exercises,” then you can interlink these two pages. It is called inner linking or in-house linking.
External links are two types.
- Including links from your website to another website.
For example, If you’re writing an article about “Back Pain” and someone else has published an article about “Back Pain Exercises,” and you’re sharing his site’s URL on your website, it’s called external linking.
- Getting hyperlinks from other websites to your site.
Earning links from other websites to your site is part of an off-page SEO strategy. Getting links from quality sources and high authoritative sites increases your domain authority score, and it also gives a signal to Google that you’re providing high-quality content that tends to rank in search engines.
These 8 on-page optimization techniques will help you to rank your site on Google.
What is Off-Page SEO?
Off-page SEO also termed as an off-site SEO, is a set of actions that you implement to increase website ranking in search engine results pages outside the borders or parameters of your website.
Why is an off-page search engine optimization important?
Though writing high-quality, user-friendly content is necessary, gaining authority, trust and popularity in both search engines, as well as visitor’s eyes, is also essential. You can achieve all of these only by doing an off-page SEO. It tells the search engines that, why your website is more relevant to others on the web.
Here’s our list of 6 off-page optimization strategies that’ll help you to enhance your site for search engines.
Let’s explore them all!
Off-Page Optimization Techniques Step by Step
For search engines, especially Google, Backlinks, are the most influential ranking factor.
What is a backlink?
Let me describe this with an example.
Suppose you are participating in an election. If you want to win the election, you need votes from people. To get votes from people, you need to convince people that you will work for their betterment. And, only then people will vote for you.
In search engine optimization, Backlinks are considered as a confidence vote.
Therefore, Backlink is defined as votes or links from one website to a page on another website.
Why are backlinks relevant?
When people vote for you in the election, they show trust in you.
Similarly, in search engine optimization, every backlinks or vote tells search engines that your content is valuable, useful, and trustworthy.
So, the more the votes or backlinks are, the higher is the value of your website content in the search engine’s eyes.
There are three types of hyperlinks.
- Natural Links.
- Manually Generated Links.
- Self Made Links.
Getting Links from Older Domain Site. Getting backlinks from the older domain site is more powerful than getting links from a new domain.
The number of Domain Links Associates to a Site or a Page. Getting a lot of links from a unique Domain is an essential factor than getting links from the same site.
Number of Links to a Page. Getting a lot of links from the unique Domain or the same Domain to a page is a major Google ranking factor.
Authority of the Referring Page. In Google’s point of view, high authority pages carry extra weight, and they can help other pages to rank high in search engines; therefore, the referring page’s authority is a crucial factor.
Authority of the Referring Domain. The high authority domain also carries more weight; therefore, the referring Domain’s authority is also essential.
Getting Links from Rivals. Getting backlinks from your competitors’ pages can boost your page rank for that particular keyword.
Home Page Authority. Getting links to your home page from other sites can improve your site’s authority.
Do-Follow links. Do-follow links send authority, trust, and confidence vote to Google. It shows that the referring linking site is legit and provides useful, accurate information to users.
No-Follow Links. If you’re giving a link from your site to another site and you don’t fully trust that site, then use a no-follow tag so that search engine bots don’t crawl that particular link.
Links from the high word count quality post. Getting links from the high word count quality post is more valuable than links from low word count posts.
2. Link Building
The most potent and successful off-page SEO technique is Link Building. This technique sends a signal to search engines that your website is trustworthy, reliable, valuable, and authoritative. It is nothing but getting confidence votes or backlinks from other high authoritative sites so that you can outflank your competitors and rank higher on search engines.
There are a number of ways by which you can implement quality Link Building.
Publish Astounding, High-Quality, User-Friendly and Shareable Content
As we already addressed, “Content is the fundamental part” of search engine optimization. Creating astounding high-quality, user-friendly and shareable content is an excellent way to generate more natural links to your website.
Online forums like Quora, Reddit, Yahoo is my all-time favorite tool to share any content.
I know this is an outdated ninja technique, but trust me, this technique is still working, and it is an excellent way to reveal your content to more readers. Write about your article in brief with engaging headlines and mention essential points and share your website link so that visitors can go ahead and read your entire article.
Participate in online forums related to your niche and build your reputation by replying to threads, answering user’s questions and offer advice, etc.
Search Engine Submission
Connect your website to most of the popular search engines like Google, Bing, Yahoo, etc. Nowadays competition is more, so your website might not rank in Google, but there’s a high chance that you can rank in other search engines and get more traffic.
Participate in Bookmarking Sites
To promote your content online and drive massive traffic to your website, social bookmarking sites like Reddit, Stumbleupon, Digg, Slashdot are one of the most reliable platforms.
Brand Endorsement and Link Building by Guest Post
There are plenty of high authority sites that are open for guest posts from multiple writers.
By doing a guest post for authority sites, you can bring traffic to your website. You can endorse yourself as a brand name, and as a result, there’s a high possibility that you can get links from authoritative sites.
Blog Directory Submission
I know this is an outdated old school ninja technique, but trust me, this technique is still working. Submit your articles in blog directories like Technorati and Blogadda to drive traffic to your website. It might take a while to see results, but these results last for a prolonged period of time.
Submit your high-quality, user-friendly, and unique articles in high authority article submission directories like Hubpages, EzineArticles, BrightHub.
Question and Answer (QnA) Sites
Take part in QnA sites like Quora, Yahoo, etc. by answering user’s questions related to your niche and build your reputation. Once your reputation is good enough, start sharing your website link, which will help you in promoting your site and also get more traffic.
Join Picture, Video, and Infographics Submission Sites
Share your images, videos, and infographics on the famous image and video submission sites like Instagram, Flicker, Shutterfly, Pixabay, Pexels, Youtube, Vine, Vimeo, etc.
Create unique, engaging documents in pdf or ppt format and submit it in high authority document sharing websites like Slideshare, Scribd, Issuu, etc. A good amount of keyword research will be required to publish content on such sites but it is very beneficial in the long run.
3. Influencer Outreach
If you have created astounding, high-quality, user-friendly, shareable content, then don’t hesitate to reach out to influencers related to your industry. Influencer outreach is a great means to promote your content on a large scale and offer value to the readers.
First, identify right influencers who are willing to share your content, and build a good relationship with them. Approach them to check your articles and ask them for links back from their blog. Tools like Buzzsumo can prove to be very useful in building relationships.
4. Social Media Engagement
As we have already addressed, social media has a huge amount of userbase. The statistics of social media users are growing more and more each year. In other words, people gather news and additional information through social media. So, social media is a crucial part of content marketing nowadays.
So you must sign up on popular social networking sites such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, etc. to promote your content on a large scale. Social media is a simple and great way to interact with more people, build trust and relationships, and promote yourself as a brand name. Be responsive to your audience and ask their feedback on a regular basis.
5. Broken Link Building
What is the broken link building in SEO?
It is a set of practices that involves finding articles in your niche that no longer exist, and building a better version of those articles. Approach the website owners and get your article linked by asking them to replace the broken link with a link to your freshly written content.
Tools like Ahrefs can be utilized to uncover broken links.
6. Brand Mention
Let me describe this with an example.
“What is the first thing that comes to your mind when you want to buy a new pair of shoes?”
Of course, you are thinking to go with either Nike or Adidas.
“My question is, why are you only thinking about Nike or Adidas?“
Because they have a brand name in the market and people trust their products.
Similarly, search engines also like to rank branded websites on top search results, because branded sites are reliable and are trusted by users.
Search engine’s algorithms pay close attention to know how many times your website name is mentioned on other websites, and how many times users search a query by your brand name.
So, always focus on presenting your website as a brand name in your industry.
These Off-page optimization techniques will definitely help you in ranking your site on Google.
What are the Best Advantages of an Off-Page SEO?
The advantages of an off-page search engine optimization are:
- Higher Rankings. If you are completing these techniques properly, your website rankings will start increasing in the SERPs.
- More Exposure. When you start ranking on SERPs, you will get more traffic, more clicks, more links, and more people will get to know about your brand.
- Better Pagerank. By implementing these techniques, every page of your website will start to rank higher on SERPs.
What is Technical SEO?
“Exactly, what does technical search engine optimization means? Is it a merging of on-page and off-page SEO?”
Well, partially it’s true, but somewhat false too.
It is the practice of optimizing your ‘website’ as well as ‘server’ that helps Search Engines find, crawl and index all the pages on your sites and load a website faster to increase the rankings of its pages.
Technical Optimization Techniques Step by Step
1. Mobile Responsive
Google has a “Mobile-First” index.
Most people use Google on their “Mobile Phones” than on their desktops. Recently, Google declared a significant update that “Page Speed” became a key ranking factor for mobile searches.
So, you need to ensure that your site looks better on a mobile phone screen. The more mobile-friendly it is, the higher you will rank at Google’s mobile-first index.
How can you build your site mobile-friendly?
By using WordPress plugins like Accelerated Mobile Pages (AMP).
AMP offers the highest website loading performance for mobile visitors. And, also helps the site’s visibility in Google mobile search results.
2. Site Speed
Google has officially declared that websites which load faster, rank better in search engines.
Nowadays, people are using 4g, 5g, and fast broadband services. If your website doesn’t load within 2-3 seconds, as a result, people will bounce back from your site.
To keep your users happy, you need to focus on your site speed.
But, how to increase your site speed?
- Use a fast hosting server. Don’t use a cheap shared hosting server.
- Optimize your images.
- Use a light-weight theme for your website.
- Don’t install unnecessary plugins on your site.
3. Safe & Secure Site
Google has officially stated that security is a top priority for them.
When a user comes to your site by clicking on Google SERPs and if the user finds your site is non-secure, hence, they will immediately bounce back from your website.
Therefore, make sure that your website is running in HTTPS and TLS certificate is issued for your site.
How does HTTPS help to rank on Google?
Let me define this with an example.
Suppose you and your competitors have the same number of backlinks, high-quality content, well-optimized images, title tag, and meta description then HTTPS will play a tie-breaker role. If your competitors’ site is running with HTTPS, therefore Google will rank that high on SERPs than yours because it’s providing an additional layer of security.
4. Users Experience on the Site
Google is using the RankBrain algorithm to know the visitor’s experience on the site. This algorithm uses some signals to see the experience of a visitor on that site. These signals are:
- Click-through rate (CTR)
- Bounce rate
- Dwell time
What is a Click-through rate?
Here’s the answer.
The number of users clicking on your results on Google’s Search Engine Results Pages (SERPs).
How to improve the click-through rate for search engine ranking?
- Write fresh, engaging headlines for your blog post so that it brings visitor’s attention towards your result page.
- Provide engaging meta description for your blog post so that by reading your meta description, a user can know what the content is all about.
If someone visits your website and within 1-2 seconds visitor bounces back from your site, then Google will think that your content is not relevant to their needs. And if this process keeps happening repeatedly, then Google will understand that your content is not suitable to their search results, and your ranking will drop down from top search results.
The amount of time users’ spending on your site when coming from a Google search sends a signal to Google that you are providing valuable pieces of information to the visitors. As a result, Google will rank you higher in search engine results.
5. Use Schema Markup
“Do you know what Schema Markup is?“
Schema markup, also known as microdata or structured data, is an HTML code that consists of semantic vocabulary which helps search engines to read what your content is all about, so they can provide the most relevant results in their SERPs.
Usually, Google displays only the title tags, URL, and Meta description. But, if you take a closer look at the search results, you might have seen extra pieces of information like star ratings, images, contact details, location, etc. below some of the pages. Such brief pieces of information like ratings are called Schema Markup.
How can you create a schema markup for your blog post?
By using WordPress plugins like “All in One Schema Rich Snippets” on your website is super easy to create schema markup for your pages and can considerably improve user engagement and get more click-through rates (CTR).
Most of the people are not using schema markup on their websites, and they don’t know that schema markup can help to rank in Google. So, use schema markup on your sites and improve your outreach.
6. Use Social Sharing Buttons
A great way to promote your content is by sharing it on social media platforms. Then, why not let your users share it. More the number of people publicizing your content more will be your popularity. Social sharing buttons provide your users with an option to share content from your site on various social media platforms.
By using social sharing buttons, you can get more subscribers or followers from different social networking sites. This will boost the popularity of your site and will drastically increase the number of visitors on your site.
7. Domain Factors
Does domain name, age, and authority affect your Google search ranking?
According to Matt Cutts of Google, the Domain name doesn’t play an essential role in search engine optimization ranking. But, when we analyzed Google’s top-ranking websites for any given query, we found out that it does matter to some extent.
An interesting data came out from the Ahrefs survey that it takes almost three years for a website to get a position on Google’s top 10 pages. They also stated that there are only a few new websites that have got a top-ranking position in Google’s SERPs.
But, if you optimize your site according to the Google algorithms, you will tend to rank higher in a short period of time.
Honestly, the domain name doesn’t boost your Google ranking, but having a target keyword in your domain name helps Google to understand what your website is all about.
Google wants to show the best results for its visitors. Websites that have high domain authority get a boost on ranking because Google trust that they are providing valuable information for the users.
These optimization techniques will help you to rank your site on Google.
Difference between On–Page and Off–Page SEO
Search engine optimization is a complicated topic to master because, with time, it is evolving continuously.
Search engines want to show its users the best result for a given query. So, on-page optimization helps to match your content for that specific query.
Its prime focus is to get your content rank or known for a set of keywords that belong to your industry.
While off-page optimization is not only about building links for your website, it displays your website’s authority, trustworthiness, relevance, and reliability for the search engines as well as for the users.
But, which one is more important?
For effective SEO outcomes, both on-page and off-page SEO are essential factors.
Both on-page and off-page optimization strategies are different, but they work towards a mutual goal- to get higher rankings on search engine results pages.
Let me describe this with an example.
Without a proper foundation, you can’t build a house. First, you have to construct a strong base and then only the rest of the structure can be built. On-page optimization is like a base, so you have to improve your on-site SEO before going to build some high-quality backlinks. If your on-site SEO is not right, there is no use of building links and authority for your website.
So, both factors are essential and complement each other.
Other Essential SEO Ranking Factors
In this SEO checklist, we have covered other important page ranking factors for search engines like Google.
Up to Date Content. Google prefers fresh, unique content, so in a regular period of intervals, update your old content pages with new pieces of information.
Focus on Quality Content. Google prefers to rank sites that provide quality content. Don’t go after publishing tons of articles; concentrate on writing high-quality content.
Readability of Content. Write your article in a simple language so that any age group of people can understand your item. Don’t use hard dictionary words.
Grammar and Spelling Check. Before publishing your content, check grammar and spelling errors.
Table of Contents. Provide a table of content so that Google and as well as your site visitors can quickly identify your page’s content.
Duplicate Content. Write unique fresh content for every blog post. Don’t do copy-paste or modify old content that is already available on Google.
Auto-Generated Contents. Google likes to show only fresh quality content for their users. If Google found bots generate your content, then they will de-index your content from the Search Engine and give you a penalty on your site.
Use the Rel=Canonical Tag to avoid duplicity. If you’re uploading (your own or others) old content for a new blog post, use this tag so that Google doesn’t penalize your site for duplicity.
HTML Code Errors. HTML errors can impact on your site speed performance. Make sure that you have no coding errors on your site.
Broken Links. Make sure that you have no broken links on your page. It can hurt your search engine rankings.
301 Redirection. If you have duplicate URLs in your site, then redirect your duplicate URLs to your main URL.
Category Factor. Provide category for your every blog post. For example, You’re writing an article about “on-page optimization techniques,” make sure that it comes under the SEO category.
Domain Age. According to Google, domain age doesn’t play an essential role in search engine ranking, but from the Ahrefs survey, it takes almost three years for a website to get a position on Google’s top 10 pages.
The keyword appears in Domain. If your target keyword appears in the domain name helps Google to understand what your website is all about.
Domain name starting with the keyword. Having a target keyword in your Domain is good, but focus that your domain name starts with your keyword.
Country TLD Extensions. If you want to target the audience of a particular region, then you should go with a country-specific domain extension (.in, .uk, .us). TLD extension domains will help you to rank your website for that particular region.
Domain history. Before purchasing a domain, check the history of that Domain. If the Domain penalized in the past, then it can affect your present Google ranking.
SSL Certificate. Google has officially stated that security is a top priority for them. So, make sure that the SSL certificate enabled for your website.
Sitemaps. The sitemap helps Google and other Search Engines to find, crawl, and index all the pages on your site.
Site Navigation. A well-designed navigation panel helps your users to navigate from one page to another.
On-Site Webspam Factor
Over SEO Optimization. Don’t try to manipulate Google Algorithms by doing over SEO optimization like keyword stuffing, including catch headlines that don’t match your content.
Limited Ads. Google will penalize your site if you’re trying to generate revenue only by showing lots of ads in a low word quantity pages.
Affiliate Sites. If you’re endorsing affiliate products on your site, make sure that you’re providing original product details, reviews, ratings, and comparisons.
Limited Affiliate Links. Don’t provide too many affiliate links on your website.
Off-Site Webspam Factors
Unrelated links on the website. If you’re getting a high number of backlinks from irrelevant sites, then Google will give you a penalty on your site.
URL Spamming. Don’t spam the links of your website on social media platforms to get traffic.
Bullying or Selling Links. If Google caught you saying link to me and I’ll link you back, it can lead to a penalty.
Getting huge links in a short time. If you’re getting a large number of backlinks on your site in a short period, then google will know that you’re using Black Hat SEO techniques.
Site Hacked. You will lose your search engine ranking if your site gets hacked.
Voice Search SEO
In today’s world, people cannot live without science and technology. Technologies such as smartphones, televisions, computers have slowly taken an essential part in our day to day lives. The evolution of technologies made our life so easy.
In earlier days, if you want to search a query on the internet, you have to type words in the search box, but due to the evolution of technologies without typing a single word, we can get our results.
With the assists of Voice search.
It’s no secret that voice search usage rapidly increased in the last few years.
The biggest search engine, Google, has stated that 20% of queries on Google’s mobile app and Android devices are voice searches.
So if you want to rank higher on search engines, you have to optimize your website for voice searches.
How to Optimize Website for Voice Search?
1. Proper keyword research for voice search
People only focus on three factors while doing keyword research.
- Search Volume
- Cost Per Click Data (CPC)
- Social Trends
But, we don’t focus on the user’s search intent.
Let me explain this with an example.
Suppose you have a blog and covered all the topics about “WordPress’.
People are not going to search that term WordPress on the internet. They will search like this –
- What is the best theme for WordPress?
- What is the best WordPress plugin to improve site speed?
Have a look at those examples.
Did you understand what I’m trying to say?
Don’t worry, I’m here to explain to you.
Nowadays, people ask queries on the internet by using conversational keywords such as what, why, how, when, where, etc.
So, we need to focus also on conversational keywords to optimize our website for voice searches.
2. Include the Long Tail key phrases
Use more long-tail key phrases in your content.
3. Focus on ‘Question’ Keywords
Because of the voice search, the Question phrase keywords growth is increasing year over year.
You are probably not going to say with your voice, Hey Google… Voice search website optimize.
Instead, with your voice, you are going to ask like this in Google-
How do I optimize my website for voice search?
Try to add as much as question keywords in your content.
4. Write short, simple, concise answers for your question keywords
To improve your voice search SEO, write short answers for your question keywords.
5. Create FAQ Pages
FAQ pages are the best option for voice search optimization.
Because it includes ‘question’ keywords and gives a short, concise answer for each query.
Local or Regional SEO
What is Local or Regional Search engine optimization?
Local search engine optimization is a part of SEO that concentrates on advertising products and services of a business or company by optimizing a website for the local area based keywords so that the website can be found in local search results.
How to Optimize your Website for Local Search?
1. Optimize Your Landing Pages for Local Search.
Make sure that you are providing all the required information about the business, such as.
- Details information about your products
- Active Phone Numbers
- Email address
- Provide a map of your location
2. Use Schema Markup
There are different types of schema markup available. Use local business schema markup structured to provide information about your business.
3. Positing Your Online Presence
To establish your online presence for your local business, make sure that your company or corporation listed on platforms like Google My Business.
4. On-Page SEO Factors for Local or Regional Search
- Apply your target keyword in the title tag with your local city or area name(H1 tag).
- Use your keyword with your city name at the beginning of your title tag. Nowadays, competition is more so every little piece of help can improve your on-page SEO as well as your overall ranking in Google’s SERPs.
- Apply your prime keyword or LSI keywords with your local area name in H2 and H3 tags.
- Provide high-quality, user-friendly Content that is related to your local area or industry.
- Include your target keywords with your local city name in the ALT text and title of the featured image.
5. Establish Links for your Regional Business
Build a relationship with local bloggers, local sites, and local directories to promote your business in your locality because in search engine eyes, they already have a reputation in your region, and you can grow your business by approaching them.
Reviews play an essential role in search engine eyes for your local search rankings. Request your consumers to review your products or services.
Other essential factors are the same as we mentioned above earlier such as user experience, site speed, mobile-friendly, etc.
Why is Search Engine Optimization Essential and its Benefit?
Each & every website owner aims to get the #1 position on Google ranking page, but very few of them can rank on Google.
If you have optimized your site according to Google algorithms or other search engine algorithms, therefore there’s a high percentage of chance that you’ll secure the first position on a search engine.
If you haven’t optimized your website, you are just wasting your money and lose a chance to generate sales for your business or make money online.
List of advantages and benefits of search engine optimization
It Makes Your Website More Visible to Your Target Audience
Visibility is one of the most crucial functions of search engine optimization, which implies making it more natural for your target audience to find you when they search for something you have to offer.
It Enhances Your Search Engine Rankings
Visibility is undeviatingly co-related to rankings. When users find your website on the search engine results page and click on your results, it automatically impacts your rankings. Higher the clicks higher is the chance to outrank on SERPs.
It Drives More Organic Traffic To Your Website
The ranking is directly related to your organic traffic. If your website is ranking on top 3 listing of search engines first-page automatically, you will get more organic traffic on your website.
It Increases Your Website’s Brand Awareness and Online Presence
Being one of the top websites in SERPs increases your site’s brand value, and people will get to know what you are offering.
It Builds Trust, Authority, and Credibility with Search Engines as well as with Users
As you know that while ranking a website on top search engine checks the authority of the website. SEO helps to gain trust and authority from search engines.
It Improves Your CTR
A well-optimized website will get more Click through rate than another site. More imminent, the click CTR boosted the search engine ranking.
It Improves User Experience on Your Site
The search engine’s ultimate goal is to provide the best results for the given query. If you are providing quality content, but your site is taking a long time for loading, the site is not mobile-friendly, then users will bounce back from your website, and it will impact your rankings. Search engine optimization helps to improve your user experience on your site.
It Helps You to Make More Leads for Your Business
Search engine optimization benefits you to obtain more organic traffic, which in return, boosts your sales and gains profits.
It Helps You Go One Step Ahead of Your Rivals
Assume two websites are selling identical products on their site, but the proper search engine optimized website supposed to have more business clients and selling.
Here’s the list of tools that can improve your search engine rankings.
For SEO Improvement.
- Yoast SEO
- Rank Math
For keyword research.
- Google Keyword Planner
For Image Optimization.
- SEO Optimizes Images
To improve your site speed.
- W3 Total Cache
- WP Fastest Cache
- WP Rocket
For Mobile Responsive Site.
- Amp for WordPress – Accelerated Mobile Pages
For Broken link Checker
- Google Webmaster
- Screaming Frog
Website Rank checker.
You can check your website ranking on Google by using these tools.
- Sitechecker Pro
Monitor your Results. (Only For Google)
- Google Analytics
- Google Search Console
By now you would have understood what SEO is, and I hope you would have loved this Search Engine Optimization guide for beginners.
I strongly recommend that you start with the fundamentals of SEO.
Try to know ‘searcher intent‘, what the searcher is looking for, and then create content that is keyword-optimized. After that, try to get links from high authority sites.
Nowadays, there’s no magic spell available. If you’re implementing these techniques today, you won’t experience the advantages of search engine optimization overnight. It takes time. But, I’m pretty sure you’ll get good results for your hard work within 3 to 6 months (If the difficulty of your keyword is more, then sometimes it might take 12 months or more).
You focus on your goal and keep writing valuable content, and one day you are going to dominate the search engine’s top result page.
Let me ask you one last question.
Which is the best day, and what is the best time to publish a blog post?
Let me know by dropping a comment below.