What is Technical SEO? A Complete Beginner's Guide (2020)

What is Technical SEO? A Complete Beginner’s Guide (2020)

The most underestimated part of Search Engine Optimization (SEO) is Technical SEO. It doesn’t matter how valuable content in the universe you wrote, it’s not gonna rank on google if you haven’t done your technical search engine optimization correctly.

Here in this post, we’ll cover what is technical SEO, what are the technical optimization techniques step by step and the technical SEO checklist.

Let’s get started.

What is Technical SEO?

What is technical SEO and technical optimization techniques step by step.

“Exactly, what does technical search engine optimization means? Is it a merging of on-page and off-page SEO?”

Well, partially it’s true, but somewhat false too.

It is the practice of optimizing your ‘website’ as well as ‘server’ that helps Search Engines find, crawl and index all the pages on your sites and load a website faster to increase the rankings of its pages.

Why is Technical SEO Important?

Google and other search engines lead to provide its users with the most useful result for the given query. Therefore, search engine spiders visit your site to crawl your website thoroughly, they want to know that, you have correctly optimized your site to gain a position on search engine results.

If you have optimized your site according to Google algorithms or other search engine algorithms, therefore there’s a high percentage of chance that you’ll secure the first position on a search engine.

Here’s our list of 7 technical SEO factors that’ll help you to optimize your site for search engines.

Let’s explore them all!

Technical Optimization Techniques Step by Step

1. Mobile Responsive

Google has a “Mobile-First” index.

Google has a "Mobile-First" index. So, you need to ensure that your site looks better on a mobile phone screen.

Most people use Google on their “Mobile Phones” than on their desktops. Recently, Google declared a significant update that “Page Speed” became a key ranking factor for mobile searches.

So, you need to ensure that your site looks better on a mobile phone screen. The more mobile-friendly it is, the higher you will rank at Google’s mobile-first index.

How can you build your site mobile-friendly?

By using WordPress plugins like Accelerated Mobile Pages (AMP).

AMP offers the highest website loading performance for mobile visitors. And, also helps the site’s visibility in Google mobile search results.

2. Site Speed

If your website doesn't load within 2-3 seconds, as a result, people will bounce back from your site.

Google has officially declared that websites which load faster, rank better in search engines.

Nowadays, people are using 4g, 5g, and fast broadband services. If your website doesn’t load within 2-3 seconds, as a result, people will bounce back from your site.

To keep your users happy, you need to focus on your site speed.

But, how to increase your site speed?

  • Use a fast hosting server. Don’t use a cheap shared hosting server.
  • Optimize your images.
  • Use a light-weight theme for your website.
  • Use caching plugins to minify your CSS and Javascript.
  • Don’t install unnecessary plugins on your site.

3. Safe & Secure Site

When a user comes to your site by clicking on Google SERPs and if the user finds your site is non-secure, hence, they will immediately bounce back from your website.

Google has officially stated that security is a top priority for them.

When a user comes to your site by clicking on Google SERPs and if the user finds your site is non-secure, hence, they will immediately bounce back from your website.

Therefore, make sure that your website is running in HTTPS and TLS certificate is issued for your site.

How does HTTPS help to rank on Google?

Let me define this with an example.

Suppose you and your competitors have the same number of backlinks, high-quality content, well-optimized images, title tag, and meta description then HTTPS will play a tie-breaker role. If your competitors’ site is running with HTTPS, therefore Google will rank that high on SERPs than yours because it’s providing an additional layer of security.

4. Users Experience on the Site

Google is using the RankBrain algorithm to know the visitor’s experience on the site. This algorithm uses some signals to see the experience of a visitor on that site. These signals are:

  • Click-through rate (CTR)
  • Bounce rate
  • Dwell time

Click-through rate

What is a Click-through rate?

Here’s the answer.

The number of users clicking on your results on Google’s Search Engine Results Pages (SERPs).

Higher the clicks on your result higher is chance to outrank on search engine results pages.

How to improve the click-through rate for search engine ranking?

  • Write fresh, engaging headlines for your blog post so that it brings visitor’s attention towards your result page.
  • Provide engaging meta description for your blog post so that by reading your meta description, a user can know what the content is all about.

Bounce rate

Bounce rate is one of the most imporatnt factor in technical search engine optimization.

If someone visits your website and within 1-2 seconds visitor bounces back from your site, then Google will think that your content is not relevant to their needs. And if this process keeps happening repeatedly, then Google will understand that your content is not suitable to their search results, and your ranking will drop down from top search results.

Dwell time

The amount of time users’ spending on your site when coming from a Google search sends a signal to Google that you are providing valuable pieces of information to the visitors. As a result, Google will rank you higher in search engine results.

5. Use Schema Markup

Do you know what Schema Markup is?

Schema markup, also known as microdata or structured data, is an HTML code that consists of semantic vocabulary which helps search engines to read what your content is all about, so they can provide the most relevant results in their SERPs.

Usually, Google displays only the title tags, URL, and Meta description. But, if you take a closer look at the search results, you might have seen extra pieces of information like star ratings, images, contact details, location, etc. below some of the pages. Such brief pieces of information like ratings are called Schema Markup.

How can you create a schema markup for your blog post?

By using WordPress plugins like “All in One Schema Rich Snippets” on your website is super easy to create schema markup for your pages and can considerably improve user engagement and get more click-through rates (CTR).

Most of the people are not using schema markup on their websites, and they don’t know that schema markup can help to rank in Google. So, use schema markup on your sites and improve your outreach.

6. Domain Factors

Does domain name, age, and authority affect your Google search ranking?

According to Matt Cutts of Google, the Domain name doesn’t play an essential role in search engine optimization ranking. But, when we analyzed Google’s top-ranking websites for any given query, we found out that it does matter to some extent.

An interesting data came out from the Ahrefs survey that it takes almost three years for a website to get a position on Google’s top 10 pages. They also stated that there are only a few new websites that have got a top-ranking position in Google’s SERPs.

But, if you optimize your site according to the Google algorithms, you will tend to rank higher in a short period of time.

Honestly, the domain name doesn’t boost your Google ranking, but having a target keyword in your domain name helps Google to understand what your website is all about.

Google wants to show the best results for its visitors. Websites that have high domain authority get a boost on ranking because Google trust that they are providing valuable information for the users.

7. Use Social Sharing Buttons

A great way to promote your content is by sharing it on social media platforms. Then, why not let your users share it. More the number of people publicizing your content more will be your popularity. Social sharing buttons provide your users with an option to share content from your site on various social media platforms.

By using social sharing buttons, you can get more subscribers or followers from different social networking sites. This will boost the popularity of your site and will drastically increase the number of visitors on your site.

Technical SEO Checklist 2020

  • Register Your Site with Google Search Console and Other Webmaster Tools
  • Robots.txt
  • Mobile Responsive
  • Site Speed
  • Safe & Secure Site
  • Users Experience on the Site
  • Use Schema Markup
  • Domain Factors
  • Breadcrumbs
  • Site Structure
  • Broken Links
  • Sitemap
  • 404 Pages
  • Redirection
  • Canonical Tag
  • Use hreflang

Conclusion

If you see by the technical SEO audit aspects to get the #1 position on Google, your website should load fast, secure and provide a better experience for both users and search engines.

Did I fail to spot any technical SEO steps, or if you have a question to ask?

Let me know by dropping a comment below.

<strong>Article By</strong>: Dinesh Singh Rathore
Article By: Dinesh Singh Rathore

Dinesh Singh is a content creator, optimizer and an expert in Digital Marketing. Though an Engineer by profession, he loves to write blogs to educate people on content marketing, a field in which he has done wonders.

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