Master Your On-Page SEO With These [Complete Guide] 2020

Master Your On-Page SEO With These [Complete Guide] 2020

Can on-page SEO improve your Google search rankings?

The Answer is YES.

Let me ask you a question?

How long have you ever been doing SEO?

If you’ve been doing SEO for a long time and still you’re not getting better results, my question is why are you not doing well when it comes to your search engine rankings???

Google’s algorithm determines your website rankings on two factors.

  • On-Page SEO Optimization.
  • Off-Page SEO Optimization.

Here in this post, we’ll cover only on-page SEO techniques.

What is On-Page SEO?

What is on-page SEO? Why is it primary determining factor?

On-page SEO also termed on-site SEO, is the practice of optimizing your title tag, meta description tag, images, placement of headings, ensuring high-quality content for a target keyword within a single web post which drives traffic to your website from search engine.

Why is On-Page SEO a Primary Determining Factor?

“Do you know that there are over 200 Google ranking page factors that Google includes in their algorithm, which impacts your Google search engine rankings”?

Search engines like Google, Yahoo, Bing, use a set of algorithms to show search results. So, we need to optimize our site for a target keyword in such a way that search engines can easily understand what the page is all about and rank our website higher.

You have to do an on-page SEO correctly because it depends on how you are implementing optimization techniques on your web pages.

Here’s our list of 12 on-page SEO factors that’ll help you to optimize your site for search engines.

Let’s explore them all!

On-Page Optimization Techniques Step by Step

1. Use Fresh and Engaging Short URLs

This is a surprisingly easy and straightforward SEO trick that can make a tremendous difference in your Google rankings.

When you’re creating a URL, make sure that it is short, simple and easily readable.

use fresh and engaging short URLs for better on-page SEO results

Why is this so super important?

Well, according to a case study by Backlinko, when they analyzed the length of URLs, they found that small URLs tend to rank better than long ones.

How can you create an ideal short URL for your blog post?

Here are important SEO tips.

  • Make sure that you include your target keyword when you’re creating your URL.
Include your target keyword when you're creating your URL.
  • Each word in your URL should be separated by a separator, preferably by a hyphen(-).

2. Optimize Your Title Tag

The Title Tag is a bit of HTML code within the header of a web page that helps search engines to understand the content on a page.

Why is it so important?

The title tag outlines whatever the page is all about. When ranking web pages for an individual query, Google will scan your title tag and match that to the rest of the content available on the search engine.

How to modify your title tag?

Here are some astounding onpage SEO tips.

  • Introduce your target keyword in the title tag.
Introduce your target keyword in the title tag.
  • Create a unique title for every blog post.
Create a unique title for every blog post.
  • Include numbers in your title tag because numbers grab visitor’s attention.
Include numbers in your title tag because numbers grab visitor's attention.
  • Use always odd numbers if you’re including numbers in your title tag.
Use always odd numbers if your including numbers in your title tag.
Use odd numbers if your adding numbers in your title tag.
  • The title tag should provide a short description of your content.
The title tag should provide a short description of your content.
  • To modify your title tag, use modifiers like: “Top”, “Best”, “Amazing”, “Review”, “Must Have”, “Guide”.
To modify your title tag, use modifiers like "amazing"
Use modifiers like "must-have" in your title tag.
Use modifiers like "complete guide" in your title tag
  • Use brackets and parentheses in your title.
Use brackets and parentheses to your title.
  • For better SEO results, make sure that your title contains less than 60 characters.

If you’re implementing all of these techniques, it will automatically boost your organic Click-Through Rate (CTR), which is a huge Google ranking factor nowadays.

3. Optimize your Meta Description

The meta description is a summary of the content that appears underneath your website on the SERPs.

But why is it so necessary?

Google stated that there is no direct search engine ranking benefit from the meta description. But still, it’s very important.

Why?

Here’s the answer.

A well-written meta description convinces visitors to click on your result in the organic listings. That will help to boost your natural click-through rate.

How can you optimize your meta description?

  • Introduce your target keyword in the meta description.
Introduce your target keyword in the meta description for better on-page optimization results.
  • Introduce Latent Semantic Indexing (LSI) keywords in the meta description.
For better on-page optimization results, introduce LSI keywords in the meta description.
  • Your meta description shouldn’t contain less than 120 characters and not more than 160 characters.
Your meta description doesn't contain less than 120 characters and not more than 160 characters.
  • Create a unique description for every blog post.
  • Your meta description should match your content. Google will penalize your site if they found a misleading description. Don’t provide a misleading description to boost your CTR.
  • Make appealing meta description so that users will click on your search results.

4. Keyword Research

There is no denying the fact that keyword research is super important.

But why is keyword research so dominant a significant factor for on-page SEO?

Keywords are words and phrases that the search engine uses to understand what your content is all about.

For instance: Let’s say that you are writing an article about ‘Health tips’.

How weird it would be if your article doesn’t include any keywords or phrases that are related to health tips and you’re including sentences about ‘dating tips’ in your article!

Then, how is the search engine going to understand what your content is all about?

How to find a gamut of keyword ideas that users search for?

Here’s your answer.

By using Google.

Google only suggest keywords that people are looking for, so when you see a Google search suggestion, you acknowledge that lots of users are searching for that term or keyword.

How to adopt Google as a keyword research tool?

To use Google as a research tool, first, type the keyword into Google, but don’t click on enter and instead take a look at the keywords that Google shows you. These suggestions are called LSI keywords (Latent Semantic Indexing) or long-tail keywords.

Use Google as a SEO keyword research tool.

LSI keywords play an important role in Google rankings.

As a bonus tip, put a few spaces before your target keyword and it will show you a complete set of different keyword ideas.

Use google as a on-page SEO tool to find out long-tail keyword variations.

Our next method is “Google’s Searches Related To” feature, and it’s a fantastic way to use Google to find fresh keyword ideas without using any keyword search tool.

"Google's Searches Related To" feature, and it's a fantastic way to use Google to find fresh keyword ideas without using any keyword search tool.

Maybe you didn’t notice, Google always shows you other search results that are related to the keyword you just entered in the search box. And trust me, these are usually excellent long-tail keywords that you can target for your topics.

Our next method is “People Also Ask“. It’s Google’s other built-in feature that’s helpful when coming up with new blog post ideas.

People Also Ask, it's Google's other built-in feature that's helpful when coming up with new blog post ideas.

When you do a Google search for a particular topic, the search results include a ‘people also ask’ section that contains a list of questions and answers that people often search in Google.

You can use these like long-tail keywords or use them as your subtopics for your article.

Similarly, you can use free SEO tools like Google keyword planner or Ubersuggest to find fresh keyword ideas, long-tail keywords, monthly search volume, and CPC of any keywords and level of competition.

Important Tips.

  • Apply your target keyword in the title tag (H1 tag).
Introduce your target keyword in the title tag.
  • Use your keyword at the opening of your title tag. Nowadays, competition is more so every little piece of help can improve your on-page SEO as well as your overall ranking in Google’s SERPs.
Use your keyword at the opening of your title tag.
  • Add your keyword in the first 100 words of your paragraph.
on page SEO technique, add your keyword in the first 100 words of your paragraph.
  • Apply your prime keyword or LSI keywords in H2 and H3 tags.
Apply your prime keyword or LSI keywords in H2 and H3 tags.
  • The weight or density of your target keyword should be between 1.5 to 2%.

5. Provide High-Quality User-Friendly Content

If you aspire to rank in Google, you have to create high-quality content. According to many SEO experts, “Content is the core part” of an on-page SEO.

What is high-quality, user-friendly content?

Google prefers to rank sites that have a small number of high-quality posts. Google wants to show its users the best result for the given query. In short, if your blog post provides a comprehensive answer to what the user is looking for, Google will automatically rank you high up on the SERPs.

According to Brian Dean, the founder of Backlinko.

High-quality content is the content that drives search traffic, and that tends to rank better in Google.

That’s why make sure that every page on your site is impressive. Always try to focus on 100% quality, not quantity.

How to create high-quality content that ranks in Google?
  • First, find a piece of content for your target keyword which is already popular.
  • Write or design something more useful than that.
  • Make sure your content covers the topic in-depth. In-depth content ranks above the content that only includes part of a topic.
  • Fourth, publish great content.
  • And, last, promote that content.

Why does excellent content rank better on Google search engine?

Here’s the answer.

When you write long content in-depth, you naturally include more LSI keywords, and you already know that LSI keywords play an important role in Google ranking factors.

Important points.

  • Write an article between 1800- 3000 words. The amount of time users spends on your site is a crucial metric from Google’s point of view. So, to increase your viewing time, publish long articles. User engagement also plays a vital role in search engine rankings.
  • Cut down your content into short paragraphs. Because no one likes reading giant walls of text, and people will bounce back from your site. The bounce rate is a major ranking factor.
Cut down your content into short paragraphs for better on-page SEO results.
  • Besides making your content in-depth, also use lots of multimedia on your blog post. Include stuff like images, polls, visual content, videos, and charts. It will boost your user experience and reduce your bounce rate.

6.Heading Tags

For better presentation, you should add multiple heading tags from H1 to H6 in your article because no one likes to read long paragraphs.

  • The most crucial tag in the heading is the H1 tag.
  • Add your title tag with your target keyword in the H1 tag.
  • Pick only ONE H1 tag on any page.
  • But, you can use multiple heading from H2 to H6 in your article.
  • Use the H2 tag to describe the main topics of the article.
  • Use H3 to H6 tag as additional sub-heading to describe each section of the main topics.
  • Try to include your target keyword in H2 and H3 tags. Don’t try to trick Google by doing keyword stuffing.
  • Make sure that your heading supports your content. And, don’t provide unnecessary titles to include your target keyword.

7. Use Images and Provide ALT text

How cool about the fact that a Picture can help you deliver any message ten times better than what simply text can!!”

To grab your visitor’s attention, images are the most immeasurable assets for your website. If you are not using images on your website, then you should definitely change your mind and go add pictures right away.

Adding images to your content doesn’t only benefit the user experience but also improves your SEO.

How can you improve your on-page SEO by adding images?

By using Alternative (ALT) text. Optimizing ALT tags provides with Google another indication of what your content is all about.

How to use ALT text in your images?

upload a image from your desktop or media library.
First, upload an image from your desktop or media library.
How to add alt text,title and description for images.
Earlier I published an article about Free SEO Tools, so I added my keyword in the ALT text and provided a suitable title for that image.
How to add description for images.
By using short and relative sentences describe the image in the description box.

Important points.

  • The featured image of your blog post should have a unique title, ALT text and a description of what the blog post is all about.
  • Include your target keywords in the ALT text and title of the featured images.
  • If your blog post includes a series of images, therefore, keep in mind that you provide different titles and ALT text for every image. Never repeat the title and ALT text.
  • Don’t insert your keyword into every single image’s ALT text. Strictly avoid keyword stuffing.
  • Provide high-quality user engaging images.
  • Ensure that your pictures are compressed and optimized. Because more the size of a picture is, the longer it will take your page to load.

8. Mobile Responsive

Google has a “Mobile-First” index.

Google has a "Mobile-First" index. So, you need to ensure that your site looks better on a mobile phone screen.

Most people use Google on their “Mobile Phones” than on their desktops. Recently, Google declared a significant update that “Page Speed” became a key ranking factor for mobile searches.

So, you need to ensure that your site looks better on a mobile phone screen. The more mobile-friendly it is, the higher you will rank at Google’s mobile-first index.

How can you build your site mobile-friendly?

By using WordPress plugins like Accelerated Mobile Pages (AMP).

AMP offers the highest website loading performance for mobile visitors. And, also helps the site’s visibility in Google mobile search results.

9. Site Speed

If your website doesn't load within 2-3 seconds, as a result, people will bounce back from your site.

Google has officially declared that websites which load faster, rank better in search engines.

Nowadays, people are using 4g, 5g, and fast broadband services. If your website doesn’t load within 2-3 seconds, as a result, people will bounce back from your site.

To keep your users happy, you need to focus on your site speed.

But, how to increase your site speed?

  • Use a fast hosting server. Don’t use a cheap shared hosting server.
  • Optimize your images.
  • Use a light-weight theme for your website.
  • Use caching plugins to minify your CSS and Javascript.
  • Don’t install unnecessary plugins on your site.

10. Internal Links and External Links

Links are an essential factor for an on-page SEO. Google gives a bit of extra weight for links.

What are Internal and External links, and why is it so important to Google?

Internal chains or hyperlinks connect your relevant posts and pages on your website, and external chains or hyperlinks connect your pages to other websites.

Links are an essential factor for SEO, Post 1 is interlinked with post 2.
Getting external links from other websites improves your SEO.

Using internal hyperlinks, you’re helping Google to understand that the content of this post is related to the content on other pages.

For example, You’re writing an article about “Back Pain” and have published an article about “Back Pain Exercises,” then you can interlink these two pages. It is called inner linking or in-house linking.

Back pain causes post is interlinked with back pain exercises.
Back pain causes post is interlinked with beauty tips post but they are not relevant to each other. this kind of inter linking is bad for SEO.

External links are two types.

1. Including links from your website to another website.

For example, If you’re writing an article about “Back Pain” and someone else has published an article about “Back Pain Exercises,” and you’re sharing his site’s URL on your website, it’s called external linking.

Sharing other site's URL on your website.

2. Getting hyperlinks from other websites to your site.

Other website is sharing your URL on their website and it will improve your SEO.

Earning links from other websites to your site is part of an off-page SEO strategy. Getting links from quality sources and high authoritative sites increases your domain authority score, and it also gives a signal to Google that you’re providing high-quality content that tends to rank in search engines.

11. Use Schema Markup

Do you know what Schema Markup is?

Schema markup, also known as microdata or structured data, is an HTML code that consists of semantic vocabulary which helps search engines to read what your content is all about, so they can provide the most relevant results in their SERPs.

Usually, Google displays only the title tags, URL, and Meta description. But, if you take a closer look at the search results, you might have seen extra pieces of information like star ratings, images, contact details, location, etc. below some of the pages. Such brief pieces of information like ratings are called Schema Markup.

How can you create a schema markup for your blog post?

By using WordPress plugins like “All in One Schema Rich Snippets” on your website is super easy to create schema markup for your pages and can considerably improve user engagement and get more click-through rates (CTR).

Most of the people are not using schema markup on their websites, and they don’t know that schema markup can help to rank in Google. So, use schema markup on your sites and improve your outreach.

12. Use Social Sharing Buttons

A great way to promote your content is by sharing it on social media platforms. Then, why not let your users share it. More the number of people publicizing your content more will be your popularity. Social sharing buttons provide your users with an option to share content from your site on various social media platforms.

By using social sharing buttons, you can get more subscribers or followers from different social networking sites. This will boost the popularity of your site and will drastically increase the number of visitors on your site.

These 12 on-page optimization techniques will help you to rank your site on Google.

On-Page SEO Checklist

Here’s a checklist of on-page SEO, so make sure that you’re implementing the techniques properly to get better search engine results.

Keyword Placement

  • Use your target keyword in the title tag (H1 tag).
  • Use your target keyword in the URL.
  • Use your keyword at the opening of your title tag.
  • Add your keyword in the first 100 words of your paragraph.
  • Use more LSI keywords in your content.
  • Use your primary keyword or LSI keywords in H2 and H3 tags.
  • Include your keyword in the image ALT text.
  • Use your keyword or LSI keywords in meta description.
  • The density of your target keyword should be between 1.5 to 2%.

On-Page SEO Ranking Factors

Things to focus on.

  • Use fresh and engaging short URLs (Don’t forget to include your keyword).
  • Create a unique title for every blog post (Include your keyword in the title).
  • For better SEO results, make sure that your title contains less than 60 characters.
  • Include numbers (prefer odd numbers) in your title tag, because numbers grab visitor’s attention.
  • Include modifiers to your title. Like: “Top”, “Best”, “Amazing”, “Review”, “Must Have”, “Guide”.
  • Use brackets and parentheses to your title.
  • Create a unique meta description for every blog post (Include target keyword or LSI keywords).
  • Your meta description shouldn’t contain less than 120 characters and not more than 160 characters.
  • Make appealing meta description so that users will click on your search results.
  • Publish high content. Write an article between 1800- 3000 words. (Make sure that your content covers the topic in-depth)
  • Use lots of multimedia on your blog post. Include stuff like images, polls, visual content, videos, and charts. 
  • Optimize your images.
  • Use Breadcrumbs.
  • Use FAQ Schema.
  • Optimize your site speed (Use a fast hosting server).
  • Ensure that your site looks better on a mobile phone screen. 
  • Use social sharing buttons.
  • Interlinks your related pages.
  • Build external links for your website.

OnPage SEO Tools

Here’s the list of tools that can improve your search engine rankings.

For SEO Improvement.

  • Yoast SEO
  • Rank Math

For keyword research.

  • Google Keyword Planner 
  • SEMrush 
  • Ahrefs 
  • Ubersuggest 
  • Moz 

For image optimization.

  • Smush
  • SEO Optimizes Images

To improve your site speed.

  • W3 Total Cache
  • WP Fastest Cache
  • WP Rocket

For Mobile responsive site.

  • Amp for WordPress – Accelerated Mobile Pages

Website Rank checker.

You can check your website ranking on Google by using these tools.

  • Woorank
  • Sitechecker Pro

Monitor your Results. (Only For Google)

  • Google Analytics
  • Google Search Console

Conclusion

Which on-page SEO techniques are you going to use first?

Are you going to start writing longer content?

Or, are you thinking to use more LSI keywords in your content?

Did I fail to spot any on-page SEO steps, or if you have a question to ask? Feel free to write.

<strong>Article By</strong>: Dinesh Singh Rathore
Article By: Dinesh Singh Rathore

Dinesh Singh is a content creator, optimizer and an expert in Digital Marketing. Though an Engineer by profession, he loves to write blogs to educate people on content marketing, a field in which he has done wonders.

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