Off-Page SEO: 6 Powerful Techniques That Work in 2020

Off-Page SEO: 6 Powerful Techniques That Work

Are you still struggling to get the #1 position on Google after writing high-quality, user-friendly content and doing proper on-page SEO?

Then, I’m pretty sure you haven’t done your off-page SEO properly or you’re following old fashioned off-page search engine optimization techniques.

Most of us think that off-site SEO techniques are about only building links, but is that really true?

Google’s algorithm determines your website rankings on two factors.

  • On-page SEO
  • Off-page SEO

When we start a website or write a blog post usually, we focus only on on-page optimization techniques.

But, if you really want to get a top-ranking spot on the search engine rankings pages then you have to focus on your off-page SEO strategies as well.

So, are you ready to walk through with me to know everything about off-page search engine optimization, its techniques and strategies, and its advantages?

Let’s have a quick introduction to on-page SEO before diving into off-site SEO.

What is On-Page SEO?

On-page SEO also termed on-site SEO, is the practice of optimizing your title tag, meta description tag, images, placement of headings, ensuring high-quality content for a target keyword within a single web post which drives traffic to your website from search engine.

Why is On-Page SEO an Important Factor?

“Do you know that there are over 200 Google ranking page factors that Google includes in their algorithm, which impacts your Google search engine rankings”?

Search engines like Google, Yahoo, Bing, use a set of algorithms to show search results. So, we need to optimize our site for a target keyword in such a way that search engines can easily understand what the page is all about and rank our website higher.

You have to do an on-page SEO correctly because it depends on how you are implementing optimization techniques on your web pages.

The most important on-page SEO factors are:

  • Use Fresh and Engaging Short URLs
  • Optimize Your Title Tag
  • Optimize your Meta Description
  • Keyword Research
  • Provide High-Quality User-Friendly Content
  • Heading Tags
  • Use Images and Provide ALT text
  • Mobile Responsive
  • Site Speed
  • Internal Links and External Links
  • Use Schema Markup
  • Use Social Sharing Buttons

You can learn more about doing on-page SEO, checkout our latest blog post Master Your On-Page SEO With These [Complete Guide] 2020.

What is Off-Page SEO?

What is off-page SEO and why is it so important factor?

Off-page SEO also termed as an off-site SEO, is a set of actions that you implement to increase website ranking in search engine results pages outside the borders or parameters of your website.

Why is an off-page search engine optimization important?

Though writing high-quality, user-friendly content is necessary, gaining authority, trust and popularity in both search engines, as well as visitor’s eyes, is also essential. You can achieve all of these only by doing an off-page SEO. It tells the search engines that, why your website is more relevant to others on the web.

Here’s our list of 6 off-page optimization strategies that’ll help you to enhance your site for search engines.

Let’s explore them all!

Off-Page Optimization Techniques Step by Step

1. Backlinks

For search engines, especially Google, Backlinks, are the most influential ranking factor.

What is a backlink?

Suppose you are participating in an election. If you want to win the election, you need votes from people. To get votes from people, you need to convince people that you will work for their betterment. And, only then people will vote for you.

Search engines, especially Google, Backlinks, are the most influential off-page search engine optimization ranking factor.

In search engine optimization, Backlinks are considered as a confidence vote.

Therefore, Backlink is defined as votes or links from one website to a page on another website.

Why are backlinks relevant?

When people vote for you in the election, they show trust in you.

Similarly, in search engine optimization, every backlinks or vote tells search engines that your content is valuable, useful, and trustworthy.

Backlinks are considered as a confidence vote in off-site optimization.

So, the more the votes or backlinks are, the higher is the value of your website content in the search engine’s eyes.

There are three types of hyperlinks.

  • Natural Links.
  • Manually Generated Links.
  • Self Made Links.

Backlink Factors

Getting Links from Older Domain Site. Getting backlinks from the older domain site is more powerful than getting links from a new domain. 

The number of Domain Links Associates to a Site or a Page. Getting a lot of links from a unique Domain is an essential factor than getting links from the same site.

Number of Links to a Page. Getting a lot of links from the unique Domain or the same Domain to a page is a major Google ranking factor.

Number of Links to a Page. Getting a lot of links from the unique Domain or the same Domain to a page is a major Google ranking factor.

Authority of the Referring Domain. The high authority domain also carries more weight; therefore, the referring Domain’s authority is also essential.

Getting Links from Rivals. Getting backlinks from your competitors’ pages can boost your page rank for that particular keyword.

Home Page Authority. Getting links to your home page from other sites can improve your site’s authority.

Do-Follow links. Do-follow links send authority, trust, and confidence vote to Google. It shows that the referring linking site is legit and provides useful, accurate information to users. 

No-Follow Links. If you’re giving a link from your site to another site and you don’t fully trust that site, then use a no-follow tag so that search engine bots don’t crawl that particular link.

Links from the high word count quality post. Getting links from the high word count quality post is more valuable than links from low word count posts.

2. Link Building

The most potent and successful off-page SEO technique is Link Building. This technique sends a signal to search engines that your website is trustworthy, reliable, valuable, and authoritative. It is nothing but getting confidence votes or backlinks from other high authoritative sites so that you can outflank your competitors and rank higher on search engines.

There are a number of ways by which you can implement quality Link Building.

Publish Astounding, High-Quality, User-Friendly and Shareable Content

As we already addressed, “Content is the fundamental part” of search engine optimization. Creating astounding high-quality, user-friendly and shareable content is an excellent way to generate more natural links to your website.

Online Forums

Online forums like Quora, Reddit, Yahoo is my all-time favorite tool to share any content.

I know this is an outdated ninja technique, but trust me, this technique is still working, and it is an excellent way to reveal your content to more readers. Write about your article in brief with engaging headlines and mention essential points and share your website link so that visitors can go ahead and read your entire article.

Participate in online forums related to your niche and build your reputation by replying to threads, answering user’s questions and offer advice, etc.

Search Engine Submission

Connect your website to most of the popular search engines like Google, Bing, Yandex, etc. Nowadays competition is more, so your website might not rank in Google, but there’s a high chance that you can rank in other search engines and get more traffic.

Participate in Bookmarking Sites

To promote your content online and drive massive traffic to your website, social bookmarking sites like Reddit, Stumbleupon, Digg, Slashdot are one of the most reliable platforms.

Brand Endorsement and Link Building by Guest Post

There are plenty of high authority sites that are open for guest posts from multiple writers.

By doing a guest post for authority sites, you can bring traffic to your website. You can endorse yourself as a brand name, and as a result, there’s a high possibility that you can get links from authoritative sites.

Blog Directory Submission

I know this is an outdated old school ninja technique, but trust me, this technique is still working. Submit your articles in blog directories like Technorati and Blogadda to drive traffic to your website. It might take a while to see results, but these results last for a prolonged period of time.

Article Submission

Submit your high-quality, user-friendly, and unique articles in high authority article submission directories like Hubpages, EzineArticles, BrightHub.

Question and Answer (QnA) Sites

Take part in QnA sites like Quora, Yahoo, etc. by answering user’s questions related to your niche and build your reputation. Once your reputation is good enough, start sharing your website link, which will help you in promoting your site and also get more traffic.

Join Picture, Video, and Infographics Submission Sites

Share your images, videos, and infographics on the famous image and video submission sites like Instagram, Flicker, Shutterfly, Pixabay, Pexels, Youtube, Vine, Vimeo, etc.

Document Sharing

Create unique, engaging documents in pdf or ppt format and submit it in high authority document sharing websites like Slideshare, Scribd, Issuu, etc. A good amount of keyword research will be required to publish content on such sites but it is very beneficial in the long run.

3. Influencer Outreach

Influencer outreach is a great means to promote your content on a large scale and offers value to the readers.

If you have created astounding, high-quality, user-friendly, shareable content, then don’t hesitate to reach out to influencers related to your industry. Influencer outreach is a great means to promote your content on a large scale and offer value to the readers.

First, identify right influencers who are willing to share your content, and build a good relationship with them. Approach them to check your articles and ask them for links back from their blog. Tools like Buzzsumo can prove to be very useful in building relationships.

4. Social Media Engagement

Social media is a crucial part of content marketing these days.

As we have already addressed, social media has a huge amount of userbase. The statistics of social media users are growing more and more each year. In other words, people gather news and additional information through social media. So, social media is a crucial part of content marketing nowadays.

So you must sign up on popular social networking sites such as Facebook, Twitter, Instagram, LinkedIn, WhatsApp, etc. to promote your content on a large scale. Social media is a simple and great way to interact with more people, build trust and relationships, and promote yourself as a brand name. Be responsive to your audience and ask their feedback on a regular basis.

5. Broken Link Building

What is the broken link building in SEO?

It is a set of practices that involves finding articles in your niche that no longer exist, and building a better version of those articles. Approach the website owners and get your article linked by asking them to replace the broken link with a link to your freshly written content.

Tools like Ahrefs can be utilized to uncover broken links.

6. Brand Mention

Let me describe this with an example.

“What is the first thing that comes to your mind when you want to buy a new pair of shoes?”

Of course, you are thinking to go with either Nike or Adidas.

My question is, why are you only thinking about Nike or Adidas?

Because they have a brand name in the market and people trust their products.

Similarly, search engines also like to rank branded websites on top search results, because branded sites are reliable and are trusted by users.

Search engine’s algorithms pay close attention to know how many times your website name is mentioned on other websites, and how many times users search a query by your brand name.

So, always focus on presenting your website as a brand name in your industry.

These Off-page optimization techniques will definitely help you in ranking your site on Google.

What are the Best Advantages of an Off-Page SEO?

The advantages of an off-page search engine optimization are:

  • Higher Rankings. If you are completing these techniques properly, your website rankings will start increasing in the SERPs.
  • More Exposure. When you start ranking on SERPs, you will get more traffic, more clicks, more links, and more people will get to know about your brand.
  • Better Pagerank. By implementing these techniques, every page of your website will start to rank higher on SERPs.
  • Increase in Domain and Page Authority.

Difference between OnPage and OffPage SEO

Difference between on-page and off-page SEO and which one is more important?

Search engine optimization is a complicated topic to master because, with time, it is evolving continuously.

Search engines want to show its users the best result for a given query. So, on-page optimization helps to match your content for that specific query.

Its prime focus is to get your content rank or known for a set of keywords that belong to your industry.

While off-page optimization is not only about building links for your website, it displays your website’s authority, trustworthiness, relevance, and reliability for the search engines as well as for the users.

But, which one is more important?

For effective SEO outcomes, both on-page and off-page SEO are essential factors.

Both on-page and off-page optimization strategies are different, but they work towards a mutual goal- to get higher rankings on search engine results pages.

Let me describe this with an example.

Without a proper foundation, you can’t build a house. First, you have to construct a strong base and then only the rest of the structure can be built. On-page optimization is like a base, so you have to improve your on-site SEO before going to build some high-quality backlinks. If your on-site SEO is not right, there is no use of building links and authority for your website.

So, both factors are essential and complement each other.


Which off-page SEO techniques are you going to use first?

Are you going to start with Link Building Strategies?

Or, are you thinking to try Influencer Outreach?

Did I fail to spot any off-page SEO steps, or if you have a question to ask? Feel free to write.

<strong>Article By</strong>: Dinesh Singh Rathore
Article By: Dinesh Singh Rathore

Dinesh Singh is a content creator, optimizer and an expert in Digital Marketing. Though an Engineer by profession, he loves to write blogs to educate people on content marketing, a field in which he has done wonders.

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