7 Amazing Free SEO Tools (To Rank Website on Google)

7 AMAZING Free SEO Tools (To Rank Website on Google)

Can free SEO tools improve your Google search rankings?

The Answer is YES.

Let me ask you a question?

How long have you been doing SEO?

If you’ve been doing SEO for a long time and still you’re not getting better results, my question is, why are you not doing well when it comes to your search engine rankings???

“Do you know that there are over 200 factors that Google includes in their algorithm, that impacts your Google search engine ranking”?

Some of the most important factors that Google looks into to rank your site are:

  • On-Page SEO
  • Site Speed
  • Mobile-Friendly
  • Internal linking structure
  • Structured markups
  • Users Engagement

You can learn more about doing on-page SEO, checkout our latest blog post Master Your On-Page SEO With These [Complete Guide] 2020.

There are a ton of search engine optimization tools in the SEO world. In this post, I will reveal a list of Best Free SEO tools to make your website more appealing to the audience. If you are working on a tight budget, and you can’t afford a Paid SEO Tool, but your goal is to boost the ranking of your website on Google.

“Having the right set of SEO tools can help to get better search engine results.”

Here I am sharing with you the best seven tools for SEO analysis that’ll help you to achieve your goal and improve your SERPs position.

Let’s Get Started.

7 AMAZING Free SEO Tools

1. Google Search Console

The first best free tool for SEO is the Google Search Console.

If you are new to SEO, so then you should start with this tool.

It is among the best free search engine optimization tools that consequently help you to rectify your errors as well as strategize and optimize your search engine rankings.

You can use the Google Search Console as a rank tracker to check your site’s ranking in the SERPs. Most importantly, it helps to identify your highest-CTR, your highest-ranking pages, and similarly your low ranking pages.

Comprehensively, it monitors your impressions, your average position, and also your highest-traffic queries and many more.

Best Feature: Index Coverage Report

The index coverage report offers you a listing of pages on your website that aren’t obtaining indexed.

Other Related tools: Bing Webmaster Tool

2. Yoast SEO

The second free SEO tool I have for you is the Yoast SEO Plugin.

Free SEO Tool by Yoast

“Did you know that Yoast is the most trusted “plugin name” in WordPress SEO.”

This one plugin will make your on-page SEO so simple so that you boost your organic rankings on Google. The Yoast plugin will help you optimize your code, the title tags, Meta description, and also managing duplicate content, social features, rich snippets, and much more.

How to Use this free fantastic SEO tool?

First and foremost, you need to do is install and activate this plugin on your WordPress website.

Free SEO Tool by Yoast for WordPress website
Free SEO Tool by Yoast to focus your key-phrase

For instance, make sure that you put your target keyword in the focus keyphrase.

Important Note:

  • Comparatively, for better SEO results, make certain that your title contains below 60 characters.
  • Also, keep in mind that your meta description doesn’t contain less than 120 characters and not more than 160 characters.
Free SEO tool to highlight your SEO title and meta description
The green bar indicates that your SEO title and meta description is good.

In brief, this SEO tool will break down a list that shows what you need to improve to get better search engine results.

Free SEO tool to fix your SEO issues for better search engine ranking
You have to fix those issues for better SEO results.

Top Feature:  XML Sitemap Generator

A sitemap helps further Google and other Search Engines find crawl and index all the pages on your sites. When you post new content on your website it automatically updates your sitemap so that Google can index that content, grab it, and rank it.

Alternative Tools: 

  • Quicksprout Analyzer
  • SEO Web Page Analyzer

3. Ubersuggest

The third best SEO tool in the list is the Ubersuggest. It has lots of features that are only instituted in the Paid SEO tools.

Free Tool for SEO by ubersuggest

But Ubersuggest is a free search engine optimization tool that helps you to find new content ideas, learn about your competition, and get keyword suggestions for your content.

The overwhelming part of this tool is that it includes long-tail keywords, monthly search volume, and also CPC of any keywords and level of competition. Now you can input URLs, and get domain metrics in the recently updated version of Ubersuggest 3.0.

How to use this free SEO tool for keyword searches?

All you need to do is enter the keyword, and it will show you all of the popular blog posts that contain that term.

Suppose you want to rank for SEO tools on Google’s first page, so type that keyword to Ubersuggest and you will get all the other keyword research variations.

Free SEO Tool for keyword search
Keyword – SEO Tools
SEO tool to know popular blog posts contain your target keyword
Popular blog posts containing that term
SEO Tool for keyword search variations
Other keyword variations related to your main keyword
best SEO Tool to know Long-term keyword variations related to your main keyword
Long-term keyword variations related to your main keyword

If you’re not using those keyword variations in your content, then try to implement those keywords and integrate them within your content, maybe you have to adjust your content a little bit or need to re-write your content.

Best Feature: It helps to identify keyword to target, as well as the related keywords.

Other Related Tools: Keywords Everywhere (Extension)

4. Google Analytics

The fourth SEO tool is Google Analytics.

Free SEO Tool by Google analytics

This SEO tool is a must-use for SEO beginners. If you’re not using Google Analytics, This tool provides a lot of data that comes directly from Google for that reason, I strongly recommend that you use this tool.

You can identify the total traffic coming into your site, the channel that is sending you the maximum traffic, the total revenue generated from your site, bounce rate, page speed, and the other important metrics.

Best Feature: It gives you a lot of handy information about your websites, such as how much visitors are coming to your site, the traffic sources and the demographic location of your audience.

5. Google Pagespeed Insights

The fifth tool for SEO analysis is Google Pagespeed Insights.

Most people use Google on their “Mobile Phones” than they do on their desktop. So, Google announced a major update that “Page Speed” became a top-ranking factor for mobile searches.

The reason you want to go to this tool is your site needs to be mobile compatible. Google has a “Mobile-First” index.

Best Free Tool for SEO by Google page speed insights
Put the URL of your site

By using this tool, you will know whether your site is mobile-friendly or not. The more mobile-friendly it is, therefore, the higher you will rank at Google’s mobile-first index. This is why you need to ensure that your site looks immense on a mobile phone.

Best Free SEO Tool to check page speed of your website
It shows you result for mobile devices and as well as for desktop devices.
Best SEO Tool to check page speed for mobile and desktop devices

So, use this free SEO tool as this will tell you how Google looks at your site from the load time perspective, and they will tell you what you need to change to make it load faster. If you score 90+, this means that your site is faster than most of the other sites.

Amazing Free SEO Tool to improve your server response time
Errors that you need to fix

Google Pagespeed Insights reveal a list that gives what you need to fix for both mobile and desktop devices so that your website can load remarkably fast.

Top Feature:  It provides suggestions to improve your page’s performance metrics of your website on both desktop and mobile versions.

Other Related Tools:

  • GT Metrix
  • Websiteresponsivetest.com
  • Google Mobile-Friendly Test

6. Google Keyword Planner

How to find a gamut of keyword ideas?

Here is your key!

The next SEO tool in the list is the Google Keyword Planner.

If you are a beginner to SEO, then starting with this tool will upgrade your SEO expertise. The most emphasizing feature of this tool is that it identifies keywords searched in Google from the source itself.

This free SEO tool will help you identify the keywords to target, as well as the related keywords. It also provides long-tail keywords, monthly search volume, and CPC of any keywords and level of competition.

How to use this free SEO tool?

Free SEO Tool by Google keyword planner
Target keyword- Free SEO tools

All you need to do is enter a keyword, and it will show you all the other keyword research variations, average monthly searches, as well as the competition of that keyword (low to high) and CPC data.

SEO Tool for keyword search variations
For the keyword, free SEO tools
Average monthly searches is 1K- 10k
Competiton- Low

When you’re using Google Keyword Planner, try to analyze keywords that have high CPC data and low competition, so that you can easily rank for that specific keyword.

Best Feature: This tool provides a gamut of Keyword Ideas that comes directly from Google.

7. MozBar

The final SEO tool in the list is the MozBar.

If you are an SEO nerd like me, you will want to add the MozBar to your browser. Surely, by using this tool, you can generate an instant report on the website you are visiting.

How to use this SEO tool?

How to get quite fresh keyword ideas?

Here is the key!

First of all, you need to do is enter a keyword and it will show you all the long-tail variations of that keyword.

Let’s suppose you want to rank for free SEO tools, so type that keyword, and you will get all the other related keyword variations.

Free Tool for SEO by moz
Target keyword- Free SEO tools
Best SEO tool to know long-term keyword variations related to your main keyword
Long-tail keyword variations

By utilizing this free SEO tool, indeed, you can also find which of your competitor’s pages are ranking for popular organic keywords.

Best Free SEO Tool to know your competitors high ranking pages

You can also check your website’s Google rank for a particular keyword by using Moz’s Rank Checker.

Best Feature: It offers detailed information on Search Engine Optimization, including the page link metrics such as domain authority(DA), page authority(PA), and established links.

Free SEO tool to know your domain authority, page authority
It will show you DA & PA of any website

Conclusion:

These, in my observation, are the 7 AMAZING Free SEO Tools right now.

These free search engine optimization tools will help you to rank your site on Google.

In conclusion, I would like to say that use all of them and uncover the best one.

Which SEO tool is your preferred one?

Did I fail to spot any Free SEO Tools that you trust, on the other hand, if you have a question to ask? Feel free to write.

At last, If you want to know about the best Paid SEO Tools. Let me know by dropping a comment below now.

<strong>Article By</strong>: Dinesh Singh Rathore
Article By: Dinesh Singh Rathore

Dinesh Singh is a content creator, optimizer and an expert in Digital Marketing. Though an Engineer by profession, he loves to write blogs to educate people on content marketing, a field in which he has done wonders.

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