Can you rank your website in the #1 position on Google ranking page by using free keyword research tools?
The Answer is YES.
Let me ask you a question?
How long have you been doing keyword research for SEO?
If you’ve been doing keyword research for SEO for a long time and still you’re not getting better results. Here is my question, why are you not doing well when it comes to your search engine rankings???
Here’s your answer.
Because you’re following the same old school techniques that your competitors are using.
There is no doubt that keyword research is super important for SEO.
Why is keyword research so important?
Keywords are words and phrases that the search engine uses to understand what your content is all about.
For example: Let’s say that you are writing an article about ‘Health tips’.
It would be so weird if your article didn’t include any keywords or related keywords that are associated with health tips. And you’re writing about ‘dating tips’ instead of health tips.
Then, how is the search engine going to understand what your content is all about?
How do you do keyword research for free?
First, find the topics that users are looking for, so, how do you find these topics?
It’s effortless. Try to identify where your target users hang out online. Nowadays, most people hang out on Pinterest, Youtube, Reddit, Quora, Instagram, industry blogs, niche forms, etc.
Once you’ve identified, it’s time to keep an eye out for topics that they tend to discuss or important to them.
Now, it’s time to drill down for finding fresh keyword ideas that users search for.
Here’s my list of best free keyword research tools blueprint for finding high volume, profitable keywords that your competitors don’t know.
Let’s explore them all!
Google only suggest keywords that people are looking for, when you see a Google suggestion, you will get to know that lots of people are searching for that term or keyword.
How do I use Google as a keyword research tool for free?
To use Google as a research tool, first, type the keyword into Google, but don’t click on enter and instead take a look at the keywords that Google shows you. These suggestions are called LSI keywords or long-tail keywords.
LSI keywords play an important role in Google rankings.
As a bonus tip, put a few spaces before your target keyword and it will show you a complete set of different keyword ideas.
Our next method is “Google’s Searches Related To” feature, and it’s a fantastic way to use Google to find fresh keyword ideas without using any keyword search tool.
Maybe you didn’t notice, Google always shows you other search results that are related to the keyword you just put in the search box. And trust me, these are usually excellent long-tail keywords that you can target for your topics.
Our next method is “People Also Ask“, it’s Google’s other built-in feature that’s helpful when coming up with new blog post ideas.
When you do a Google search for a particular topic, the search results include a ‘people also ask’ section that contains a list of questions and answers that people often search in Google.
You can use these as long-tail keywords or use them as your subtopics for your article.
Wikipedia is one of the most underutilized free keyword research tools available online.
How to use Wikipedia for keyword research?
To use Wikipedia, you don’t need to learn any software or buy a subscription. It’s effortless and free to use.
Here, I’m going to use “online marketing” as my keyword. All you need to do is enter your keyword topic.
- Note down the keywords from the “Paragraphs“.
When you enter a keyword topic, take a look at the other entries that link to. These are usually closely related topics and even more potential keywords themselves. (example)
- Note down the keywords from the “Content” section.
The valuable resource of keywords comes in under the content section. Make sure to check out the table of content for your entered keyword. The table of contents will show you a list of potential keywords that are closely related to your topics. You can use these keywords as your subtopics. (example)
- Check out the “See Also” section.
Wikipedia provides you a list of additional pages that you can check out for more keyword ideas. This section called ‘see also” and it’s shown at the end of the article. (example)
3. Online Forums
I know this is an outdated ninja technique but trust me, this technique is still working to find fresh keyword ideas. Here we are going to discuss about Quora.
Quora is a massive community of people, mainly to determine what type of information people are looking for around a particular topic.
It’s an online forum, which allows you to search by topics and gives the most popular questions and answers about that particular topic.
Questions asked on Quora can lead to generating some great keyword ideas.
How to use Quora as part of your keyword research?
- All you need to do is search for a topic in the Quora and keep an eye out for words and phrases that tend to show up again and again.
- After searching for a topic and then click on a question, you will get a list of related questions on your right-hand side, and you can use these queries for keyword ideas.
- If you think that there are several numbers of questions asked again and again with period time which is not answered yet, you might use them as your keyword and take up the opportunity to start writing content about that topic.
- Find questions and answers on Quora related to your topic, which are popular and have lots of views, read that content and try to spot useful keywords within the answers and you can use those keywords for content creating.
4. Answer The Public
Answer the public is another valuable tool that generates an expensive list of questions related to your focus keyword.
Type in a keyword, and it will generate a list of keyword ideas that your visitors are searching for, and it will give you hundreds of valid blog post ideas by typing one or two main keywords.
Answer the public gives you five different sets of results for a topic.
It will show you results based on questions start with what, why, when, where, how, which, etc. (example pic)
It gives you results based on prepositions like with, for, to, near me, etc.
Answer the public will show you results based on comparisons like versus, or, and, etc.
It provides you with results that are presented in alphabetical order from A to Z.
It also provides you with related keywords available on the topic.
All of you know that Google is the most popular search engine in the world.
Most of us use Youtube for watching videos but do you know that Youtube is an alternative search engine, and it can help us to find new keyword ideas?
How to use youtube as a keyword research tool?
To use Youtube as a research tool, type the keyword into youtube, but don’t click on enter. And instead, take a look at the keywords that it shows you. These suggestions are called LSI keywords or long-tail keywords.
And you already know that LSI keywords play an important role in Google rankings.
As a bonus tip, put a few spaces before your target keyword, and it will show you a complete set of different keyword ideas.
Find videos on Youtube related to your topic, which are popular and have lots of views, watch that video and try to spot useful keywords within the video, which are repeating again and again and you can use those keywords for content creating.
Find a video which has lots of views and go to the comment section of that video and try to identify are there several numbers of questions asked again and again with period time which is not answered yet, you might use them as your keyword and take up the opportunity to start writing content about that topic.
Now you have a list of potential keywords and it’s time to choose the best from your list.
But how? By analyzing the volume and CPC of that keyword using tools like Google Keyword Planner, Ubersuggest, Keyword Everywhere and Moz.
6. Google Keyword Planner
How to find a gamut of keyword ideas?
Here is your key!
The next free keyword search tool for SEO is the Google Keyword Planner.
If you are a beginner to SEO, starting with this tool will upgrade your SEO expertise. The most emphasizing feature of this tool is that it identifies keywords searched in Google from the source itself.
This free SEO tool will help you identify the keywords to target, as well as the related keywords. It also provides long-tail keywords, monthly search volume, and CPC of any keywords and level of competition.
How to use this free SEO tool for keyword research?
All you need to do is enter a keyword and it will show you all the other keyword research variations, average monthly searches, competition (for ads bidding), and CPC data.
When you’re using Google Keyword Planner, try to analyze keywords that have high CPC data and low competition, so that you can easily rank for that specific keyword.
Best Feature: This tool provides a gamut of Keyword Ideas that comes directly from Google.
The next free online keyword research tool is Ubersuggest. It has lots of features that are only instituted in the Paid SEO tools.
But Ubersuggest is a free search engine optimization tool that helps you to find new content ideas, learn about your competition and get keyword suggestions for your content.
The overwhelming part of this tool is that it includes long-tail keywords, monthly search volume, and CPC of any keywords and level of competition. Now you can input URLs and get domain metrics in the recently updated version of Ubersuggest 3.0.
How to use this free online keyword research tool for keyword searches?
All you need to do is enter a keyword, and it will show you all of the popular blog posts that contain that term.
Suppose you want to rank for SEO tools on Google’s first page, type that keyword to Ubersuggest, and you will get all the other keyword research variations.
If you’re not using those keyword variations in your content, try to implement those keywords and integrate them within your content, maybe you have to adjust your content a little bit or need to re-write your content.
Best Feature: It helps to identify keyword to target, as well as the related keywords.
8. Keywords Everywhere
Keywords Everywhere is a free keyword research extension.
It displays an inline view of search metrics on popular websites including Amazon, eBay, Flipkart, Answer The Public, etc.
If you’re using this extension, then you don’t need to copy and paste keywords again and again into Google keyword planner to check their search volume and CPC data. This tool shows your data in your browser itself. That’s a pretty cool feature. (example)
If you go to Google search and type in a keyword then, it will show you the various parametres right beside your target search query as well as auto-suggestions.
It will also provide you the related keywords and other keywords that people are searching for on the right side of the result page. (example)
The next keyword research tool on the list is the Mozbar.
If you are an SEO nerd like me, you will want to add the MozBar to your browser. By using this tool, you can generate an instant report on the website you are visiting.
How to use this keyword research tool?
How to get quite fresh keyword ideas?
Here is the key!
First of all, you need to do is enter a keyword and it will show you all the long-tail variations of that keyword.
Let’s suppose you want to rank for free SEO tools, type that keyword and you will get all the other related keyword variations.
By utilizing this free SEO tool, you can find which of your competitor’s pages are ranking for popular organic keywords.
You can also check your website’s Google rank for a particular keyword by using Moz’s Rank Checker.
Best Feature: It offers detailed information on Search Engine Optimization, including the page link metrics such as domain authority(DA), page authority(PA), and established links.
10. Google Search Console
Google search console is among the best free search engine optimization keyword research tools that consequently help you to rectify your errors as well as strategizes and optimize your search engine rankings.
You can use this free tool to check your current SEO keywords performance on Google with their average ranking positions, impressions, and CTRs.
For example, Let’s say, your ranking for the keyword “Free SEO Tools” is between 10 to 15 in search results.
By using Google Search Console, you will know that for this keyword, you’re getting good impressions and CTR.
So, doing a little bit of extra effort in on-page SEO (like- expand your content, include more LSI keywords, include more related topics), you will get a legit ranking to boost in Google search results.
11. Google Trends
In the traditional sense, Google trends wasn’t designed for doing keyword research. But in my experience, it helps you to find the perfect keyword for your business. And that step is to observe your keyword’s growth in Google trends.
For example, Let’s say, you found two keywords that have the same search volume and CPC data, and you don’t know which one to pick.
But when put those keywords in Google trends, you will notice that one keyword is growing fast in popularity and the other one has less popularity.
It’s so obvious that you would like to go with the keyword that’s growing fast in the search results.
These, in my observation, are the best free tools for keyword research at current.
These free keyword research tools will help you to rank your site on Google.
Make sure you’re using all of them and uncover the best one.
Which keyword research tool is your preferred one?
Did I fail to spot any Tools that you trust, or if you have a question to ask? Feel free to write.
If you want to know about the best-Paid keyword research Tools, Let me know by dropping a comment below, now.